About Me

Hi, this is Asude!

I am a Career and Wellbeing Coach based in London.

I was born in Istanbul, Türkiye in 1990. For more than 12 years, I worked in Human Resources, partnering with global leaders and Fortune Global 500 companies. I had the opportunity to work closely with Japanese executives while managing projects across regions - mostly in APAC.

These diverse experiences taught me not only about business strategy but also about people—various cultures, expectations, and needs.

My Coaching Journey

My first steps into coaching began in 2016 during my Master’s in Human Resources Management, where I took coaching and leadership courses as part of my program. Over the years, while growing my HR career, I continued to invest in my development — in transformational leadership, strengths-based coaching, positive psychology methodologies, stress and wellbeing, and workplace mental health.

I have completed Gallup Certified Strengths Finder Coaching and ICF-accredited Integrative Coaching Certification Trainings. I am now completing the required practice hours toward my ICF credential. Currently, I am strengthening my practice with tools from CBT, ACT, and evidence-based wellbeing science.

A Life-Changing Turning Point

During my career journey, I loved supporting and guiding others, but I also experienced the harsh side of corporate life — pressure, stress, burnout…

In early 2024, I moved from Türkiye to England through an internal transfer. I left my home, family, friends, and my cat to build a new life — during a tough time while many other major changes were also happening in my personal life. After relocating to the UK, I faced increasingly stressful situations at work that led to anxiety and depression in a country where I had no safety net, no family, and no community to fall back on. On top of it, I was made redundant.

It was the most difficult chapter of my life — yet the most defining. Because that was the moment I understood something profoundly empowering:

I am my own strength. I am my own turning point.

I stepped away from people and environments misaligned with my values and chose to create something meaningful — something human, kind, healing, empowering, and transformative. This is how Soft Power Coaching was born.

I turned my challenges into purpose, so I can help others navigate their own transitions with clarity and confidence. ✨

I aim to help individuals who are willing to:

• Develop deeper awareness of their emotions and behavioural patterns,

• Build confidence rooted in self-awareness,

• Respond to stress with intention rather than fear,

• Communicate their needs without guilt and strengthen emotional intelligence,

• Create structure, balance, and a greater sense of control in their career and personal life,

• Grow through kindness rather than self-criticism,

• Enhance their performance, productivity, and daily organisation,

• Navigate challenging situations and people with clarity and confidence,

• Gain career clarity, explore new directions, and make aligned decisions,

• Understand and use their strengths more effectively,

• Build healthier habits for wellbeing and resilience,

• Develop leadership and people-management skills rooted in empathy and clarity.

I offer a partnership that will help you reconnect with yourself, gain clarity, and move forward with confidence...

Above all, I believe everyone deserves to feel safe, valued, and in control of their own path — and I’m here to walk with you as you reclaim that.