Leadership & Wellbeing Coaching
for International Professionals
Confidently manage transitions as you step into new leadership roles or industries, adapt to new cultures, and thrive in your career—all while protecting your wellbeing.
The Philosophy of Soft Power
Soft Power isn't about shouting the loudest in the boardroom. It is the ability to remain calm, confident, and in total control while navigating complex corporate transitions.
True professional growth happens when you align your natural talents with sustainable mental resilience. That is why my signature coaching framework balances strategic career navigation with deep wellbeing support, built around a structured journey:
Discover Your Natural Assets: We map out your core talents using a Personalized Strengths Report to build a solid foundation of professional confidence.
Elevate Your Perspective: Through targeted 1-on-1 sessions, we dismantle the inner blocks holding your communication back, refining your soft skills and leadership mindset.
Sustain Your Momentum: We don't just talk about change; we secure it. You walk away with a concrete, personalized Momentum Roadmap to ensure you keep thriving long after our sessions end.
About Asude Muftuoglu
Former Assistant Vice President, Human Resources with 12+ years of global corporate HR experience (Sompo, Mercedes, Koç Holding, MSC, adidas).
Leadership & Wellbeing Coach combining insider HR expertise with psychological tools.
Based in London, with extensive global career experience in international hubs like Singapore and Istanbul.
Dual-Certified ICF Coach in Integrative Coaching and Stress & Wellbeing Coaching.
Gallup Certified Strengths Finder Coach and Boss to Coach Trainer.
Certified in Global Psychometric Tools including DISC, 16PF, NEO-PI-R, and WTW Aptitude & Wave assessments
MSc in Human Resources Management and BA in Business Administration.
Multilingual: Partnering with clients fluently in Turkish and English, also speaks Spanish.
Fun Fact: I am also a Latin dance instructor—which keeps my own wellbeing balanced! :)
Soft Power Coaching
by Asude Muftuoglu
Discover the best version of yourself
CONTACT
© 2025. All rights reserved.