Soft Power Coaching Philosophy

Soft Power Coaching supports you in becoming your best self: calm, confident, and in control.

       Soft power looks like:

• Handling difficult conversations with confidence

• Setting boundaries without guilt

• Leading with influence, not control

• Responding to stress with awareness instead of anxiety

• Growing through self-understanding, not self-criticism

About Me

Hi, this is Asude!

I am a Career and Wellbeing Coach with professional HR background, based in London.

I am a Gallup Certified Strengths Finder Coach and have recently completed an ICF-accredited Integrative Coaching Certification training.

I aim to help individuals who are willing to:

• Develop deeper awareness of their emotions and behavioural patterns,

• Build confidence rooted in self-awareness,

• Respond to stress with intention rather than fear,

• Communicate their needs without guilt and strengthen emotional intelligence,

• Create structure, balance, and a greater sense of control in their career and personal life,

• Grow through kindness rather than self-criticism,

• Enhance their performance, productivity, and daily organisation,

• Navigate challenging situations and people with clarity and confidence,

• Gain career clarity, explore new directions, and make aligned decisions,

• Understand and use their strengths more effectively,

• Build healthier habits for wellbeing and resilience,

• Develop leadership and people-management skills rooted in empathy and clarity.

I offer a partnership that will help you reconnect with yourself, gain clarity, and move forward with confidence... I believe everyone deserves to feel safe, valued, and in control of their own path — and I’m here to walk with you as you reclaim that.

I provide coaching sessions in both Turkish and English.

Click on "Read More" button to learn more about Asude Muftuoglu and her journey.